Cityscope

The People..continued

03 Oct 08

New Zealand.com

New Zealand — The People ... continued



Fair Go Mate


Tempering the rugged individualism of New Zealanders is a strong egalitarian streak and a sense of fair play and teamwork. This may be partly due to the co-operative ‘whanau’ (extended family) structure of Maori society, as well as the make-up of early Pakeha (Europeans) society. Many European immigrants came to New Zealand to escape the class system. A small population meant co-operation was vital for survival. The artificial class structures of ‘home’ became irrelevant in such a rugged and young country. New Zealand was also one of the earliest countries to grant women the right to vote and has a strong trade union tradition.

National Character Building


The two World Wars saw heavy casualties inflicted on the New Zealand male population. But it also saw loyalty to your friends and comrades — ‘mateship’ — become a prized social value. This quality is still seen on the sporting field today. Rugby football is the most popular spectator sport in New Zealand, and the legendary All Blacks have won the World Cup once and been a finalist twice. Though the sport has public school beginnings in England, in New Zealand, rugby is definitely the sport of the ‘average bloke’.


Rural Economy


As the 20th century progressed, the make-up and character of the New Zealand population began to radically change. In the early part of the century, the New Zealand economy was largely dependent on agriculture and the export of primary produce. However, after the Second World War, more and more people moved to the cities, and manufacturing and tertiary industries became established.

New New Zealanders


In the 1970s, large numbers of Pacific Island immigrants settled in New Zealand, followed in the 80s and 90s by Asians, Europeans, and many others. These new arrivals contributed, along with technological and economic changes, to a totally new national identity. In the last twenty years or so, New Zealanders have embraced the global economy and the latest technology. Per head of population, New Zealanders are some of the highest mobile phone and Internet users in the world. They also read the most newspapers.

Taming the Land


Despite recent changes, New Zealand still has a sizeable rural population and farming is a major export earner. While the traditional exports of wool, meat, and dairy products are still very strong, new products, including Cervena (New Zealand venison), flowers, fruit, biotechnology, and wine are now also contributing greatly to our exports. Like the rest of the population, the farming sector have diversified and embraced technology, making New Zealand one of the most productive and efficient agricultural producers in the world.

Urban and Sophisticated



New Zealand has absorbed the new culinary tastes, fashions, and lifestyles of the Pacific Rim and combined them with more traditional ones to produce a unique New Zealand identity. Today, Kiwis are as likely to visit an Asian restaurant or modern art gallery as they are to attend a rugby game or milk a cow!

Source

New Zealand.com



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